GLOBAL FASHION BRANDS Launch Party
Nolcha launches social e-commerce for Independent Fashion Space during New York Fashion Week
On February 11th, 2011, Nolcha – a leading business platform for independent fashion designers-will publicly launch its new social, e-commerce shopping site:www.GlobalFashionBrands.com.
GlobalFashionBrands.com will offer a unique opportunity for independent designers and retailers to create their own digital storefront, and savvy consumers the opportunity to shop locally for international brands.
“This is a natural extension of our existing portfolio,” states Nolcha’s CEO, Kerry Bannigan, “Unlike other shopping sites that focus on the big box retailers, ours caters to the independent designer, and the trend-setting consumer who wants to buy something that no one else is wearing.”
The new site will aggregate Nolcha’s design roster including menswear, womenswear, and accessory brands from around the world, and catalogue them through a personal shopping engine. When shoppers come to the site, they will be encouraged to register and personalize their experience by identifying their fashion preferences. Then, the platform’s “Personal Shopper” will present users with items based on size, price, location, favorite designers and looks that are relevant and on message with users’ tastes whenever they log in and view the “feed.”
The site is also heavy on the social component, allowing users to share the shopping experience with friends via Facebook Connect. Other perks include their signature ‘Flash Sales’ of up to 80% discounts, the option to “follow your favorites,” and the discovery of brands users may otherwise never know about, all in once place.
On February 11th, during Nolcha Fashion Week: New York, a launch party in association with American Airlines and Kiss, will be held at 8pm at the Ava Lounge at The Dream Hotel Rooftop located at 210 West 55th Street New York, NY 10019. Guests can enjoy complimentary cocktails 8pm – 9pm courtesy of Don Q Rums, Reyka Vodka and Riazul Tequila.
For more information on Nolcha, visit www.nolcha.com.