Burberry Prorsum Spring Summer 2012 Womenswear show in London’s Hyde Park
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Over 1500 guests attended the Burberry Prorsum Spring Summer 2012 Womenswear show in London's Hyde Park earlier today including:
Actors: Rosie Huntington-Whiteley, Sienna Miller, Sir Ben Kingsley, Gemma Arterton, Kaya Scodelario, Luke Treadaway, Harry Treadaway, Douglas Booth
Musicians: Kanye West, The Feeling, Muse, Paul Weller, Ellie Goulding, Misty Miller, Sam Beeton, George Craig, Matthew Whitehouse
Sportsmen: Andy Murray, Amy Williams, Denise Lewis, Laura Robson
International stars: Zhang Zilin, Go So Young, Burcu Esmersoy
Models: Clara Paget, Nina Porter, Liberty Ross, Laura Bailey, Julia Restoin-Roitfeld, Jacquetta Wheeler, Lily Donaldson
As well as Samantha Cameron, Anna Wintour, Mario Testino.
Burberry partnered with Twitter to create the first ever live 'Tweetwalk' show, premiering the Spring Summer 2012 collection with instant backstage Twit pics of every look live from London's Hyde Park show space.
Every look was shared before the models hit the runway, allowing followers to view the collection moments before anyone else. Images can be viewed in full using Twitter's new media gallery photo functionality.
Burberry streamed in HD through Facebook and created a link for every single one of its 8 million+ fans to stream the show through their own personal Facebook pages; sharing with their friends, broadening the social experience and the show audience.
The Burberry Instagram account was taken over by British photographer Mike Kus, the most followed British Instagram user with over 121,600 followers, sharing his exclusive images live from the show space.
Burberry will be streaming content from the show including red carpet interviews on to the You Tube homepage.
BURBERRY.COM - RUNWAY TO RETAIL
The runway collection is available for purchase exclusively for one week at Burberry.com and at over 45 live digitally charged in store Retail theatre events, bringing the collection to consumers globally in just 8 weeks with all looks shot in 360 degrees using red cam technology.
Using iTunes functionality viewers can download the show soundtrack by U2, George Harrison, Jeff Beck ft Joss Stone and Burberry Acoustic musicians Kill It Kid, through the on demand service
CHINESE SOCIAL NETWORKS
Burberry, the largest luxury brand on Chinese social media, streamed the show through Sina and Youku.
BURBERRY BODY HOLOGRAM
Guests experienced the brand's new fragrance for women Burberry Body, entering the show space through an immersive, multi-faceted experience featuring a 4 Dimensional hologram of Rosie Huntington-Whiteley, the face of Burberry Body - showcased in a scented room using innovative virtual imagery pioneered by the brand in Beijing earlier this year.
ON DEMAND LIVE STREAM
The full show can be watched on demand at Burberry.com, Facebook.com/burberry and on partner sites globally, viewable on mobile devices including the iPhone and iPad.
"We are thrilled to create the first ever ''Tweetwalk show'' in partnership with Twitter. Twitter is instantaneous and I love the idea that streaming a show can be in many different forms. This collection is all about the most detailed hand crafted pieces and fabric innovation, creating a beautiful physical experience that is communicated digitally in dynamic and diverse ways and I love balancing those two worlds." Christopher Bailey, Burberry Chief Creative Officer
"Burberry was one of the first brands to truly understand Twitter's ability to connect people all over the world with what's most meaningful tothem. Thanks to their creativity, fashion lovers everywhere will be able to see the new Burberry collection even before those in the front row." Tony Wang, Twitter